Amazon overtakes Google in monthly product searches, with over 50% of all product searches beginning on Amazon. If you’re an Amazon seller, it’s essential to step up your Amazon PPC game to increase your Return on Ad Spend (RoAS), get a lower ACoS, and be front and center when customers search for your product. This blog discusses three essential Amazon marketing tips every seller should remember when running sponsored video ads campaigns.
In this blog, we’ll share tips, techniques, and strategies to maximize your PPC RoAS. And if you’re looking for creative video strategies, check out our blog here—a guide for creating Amazon product videos.
Before we start, my name is Ian Smith, and I run an Amazon Marketing Agency called Evolve Media.
What We Do At Evolve Media
We help Amazon sellers optimize their Amazon listings with photos, videos, and copy to get their listings converting as high as possible through product photoshoots, video shoots, as well as on and off Amazon marketing, Email Marketing, and Google Ad campaign management.
To book a free strategy and consulting call with us, visit emaamz.com.
If you’re a DIY Amazon seller and you want to optimize your Amazon listing on your own, we’ve got a great Amazon listing checklist for you at zonchecklist.com. We broke down all of the different sections of an Amazon detail page and created different sales strategies for each area of a listing. You can check these items off as you and your team implement the different sales strategies.
Now, back to the blog.
Top 3 Effective Amazon Marketing Tips for Sponsored Video Ads
We’ve tested these strategies for most companies, and they’ve worked well.
1. Do A LOT of Split Testing
Split testing simply means creating multiple ad versions and assessing them against each other to understand which ones best resonate with your targeted audience. For example, Amazon allows sponsored ad videos between 6 to 45 seconds. While creating ads for the same ASIN, split test your ad versions between different time lengths. You can test shorter versions (6-15secs) and longer versions (30-45secs) of your ad to see which worked best.
Another example is through video type. You can create a sponsored ad video that includes a voiceover that talks about the features and benefits of your product and have another video for the same ASIN with music playing in the background. Also, split test different intros. You may have ideas about grabbing your target market’s attention. However, you will not know which one works best until you put them to the test.
Split testing can help you unlock the secret to success once you find which video formats, types, and introductions give you a higher click-through rate. The strategy is crucial to identifying what works for you as a brand. Once you’re confident in your sponsored video ad style and design, you can increase your Ad expenditure to reach out to more people and increase your RoAS.
2. Stick to Phrase and Exact Match Keywords
When creating sponsored Amazon video ads, bid for exact match phrases or keywords. Bidding for broader keyword categories means competing for space in an already crowded area, leading to a small RoAS and fewer clicks. You’ll reach your intended audience and be able to bid for more keywords and phrases with exact match keywords and phrases. This approach is practical, especially for new sellers on Amazon. It saves money and ensures you’re marketing to people interested in your product.
3. Don’t Worry Too Much About Production Value
The third tip to be aware of when creating sponsored Amazon video ads is not to be overly concerned about production. Organic or user-generated videos tend to appeal more to users. Only be sure that your videos are not pixelated or have a very abysmal resolution that the content is not visible. Your video must pass Amazon’s requirements. You can shoot an excellent video with your iPhone or Android device.
However, we recommend getting the services of a professional video editor to put your videos together and discuss your split testing ideas. Your video editor can create short and long video sponsored ads by picking the most exciting and essential parts of your video. They can also add all the necessary graphics and animations to ensure your video output is perfect.
If you’re low on budget, you can find an editor on Fiverr or Upwork to help you. You can also hire us to help if you need help selling your products via video and elevating your brand. Reach out to us at emaamz.com.
Bonus: Do Competitor Ad Research
Here’s a bonus tip to help you increase your Amazon PPC performance. Once you compile the list of all the keywords and phrases you will be targeting with a specific type of campaign, go on Amazon and search every single one of those keyword phrases. Look for the sponsored video ad that appears in the search results for that keyword phrase and sift through them.
Supposing a sponsored video dominates your keyword search, the seller is probably making more ad spending returns and doubling down on his expenditure to increase it even more. Pick cues from these videos to incorporate into your ad campaigns.
When researching your competitors, look at the kind and format of sponsored video ads they run and be inspired by their creative direction and ideas. This is one way you reduce your learning curve, understand what works best and have a shorter path to success.
Not many Amazon sellers are running sponsored video ads, leaving a good opportunity for anyone running sponsored video ads to explore. These tips should help boost your click-through rates and increase your Return on Ad Spend if you’re one of the brands or products running sponsored video ads in your space.
These strategies have yielded exceptional results for our clients. If you want to discuss these, reach out to us at emamz.com. We also have a free Amazon listing checklist, updated regularly, and can help optimize your listings. You can also check out our services at emaamz.com.
Thank you for reading!