To be successful as an online seller, you need to leverage creative tools with social strategies to create content that convinces shoppers to buy your product and establishes you as an authority for solving a problem. This blog discusses five Amazon content marketing strategies to help you scale up your business and achieve massive success. Let’s get started!
What We Do At Evolve Media Agency
We help Amazon sellers optimize their Amazon listings with photos, videos, and copy to get their listings converting as high as possible through product photoshoots, video shoots, as well as on and off Amazon marketing, Email Marketing, and Google Ad campaign management.
To book a free strategy and consulting call with us, visit emaamz.com.
Also, if you’re a DIY Amazon seller and you want to optimize your Amazon listing on your own, we’ve got a powerful Amazon listing checklist for you at zonchecklist.com. We broke down all of the different sections of an Amazon detail page and created different sales strategies and requirements for each area of a listing to maximize its conversion rate. You can check these items off as you and your team implement the different sales strategies.
Now, back to the blog.
Top 5 Effective Amazon Content Marketing Strategies For Amazon Sellers
The five Amazon content marketing strategies listed below are effective in helping you reach your business goals. However, it’s essential to understand that unless your content goes viral, progress is usually slow from the onset. The key with content marking is sticking with the bit of growth long enough to experience exponential growth.
Content marking requires you to keep stoking the fire—pushing forward and building momentum, regardless of the competition from other brands—to see progress. When well executed, it can be a potent tool that helps you differentiate from your competition. Here are five content marketing strategies you should explore for your business as an Amazon seller.
1. Create a Third-Party Blog/Website
In any customer buying journey, there comes the point where the shopper gathers information about products and services that they seek to address a pain point. Having a third-party blog or website that can leverage this step is crucial in your marketing.
A third-party blog or website is any blog or website not directly associated with your brand. If you have a skincare product (Maria’s Moisturing Lotion) on Amazon, you could create a blog with a different name to help you market your product through blog posts. The blog or website becomes a third-party platform as it doesn’t fall under the brand name.
This approach adds weight and value to your marketing. Shoppers will likely buy from your blog due to the added information and word-of-mouth marketing the blog or website gives you. Marketing directly from your third-party blog lets you send shoppers directly to your landing page or Amazon product page, reducing competition.
It’s essential to be committed to creating value out of your blog, don’t just have a blog to promote your product. Practice good SEO to ensure your blogs appear in Google Search Results for the keywords your shoppers might be searching for.
2. Create a Third-Party TikTok Account
The second approach to effective content marketing is creating a third-party TikTok account. Like building a third-party blog, the TikTok account will help you market to your shoppers from a consumer or industry professional point of view.
This approach requires hiring a low-cost videographer or video editor that can take and edit videos of you for your TikTok platform. The video content can be listicles or insightful videos that follow a blog post format to enlighten your audience.
With TikTok’s ads, you can boost your videos to generate more views or create awareness about the content. Depending on the targeted audience, you can pay between one to five dollars to reach a thousand people on the platform or between 10 and 25 cents for Cost Per Click ads. We recommend an organic approach with TikTok but have a paid approach where you intermittently boost the organic content you create.
3. Follow the Trends
While it’s crucial to be original, the easiest way to generate traction for content marketing is to follow existing trends. These are the current form of content and creative ideas that are generating buzz at a particular point. In recent months, TikTok has been at the forefront of generating trends across social channels. Videos created on TikTok make their way onto YouTube, Facebook, and Instagram.
We recommend beginning your research on TikTok to identify which trends to follow. Start by playing around with the TikTok search engine. You can learn a lot in the search, including hashtags and what kind of content users create. TikTok suggests similar content to you after doing a few searches.
Use the suggested video content as inspiration to create content for your TikTok page. Be sure to plug in your products naturally and not forcefully to generate maximum impact from your audience. You can have a link tree in your profile that drives your audience to your landing or product pages. If you have a blog, you can create blog posts in line with the videos you create for your TikTok.
Another approach to identifying trends is making a list of the influencers that create content for your ideal audience. Examine their videos to identify which were well received or the trends among them. Are they using a particular sound? Is there a specific approach to their videos? Are they structuring their videos differently? These should help you create compelling videos that appeal to your target audience.
4. Engage with Professionals in Your Niche
Another effective content marketing strategy is engaging with experts or professionals in your niche to create interview-style videos. You can do this over Zoom or in-person, where you have a videographer taking the shot. You can pick their brains in these videos about your niche’s industry topics and discuss your products.
Going back to the skincare product, you can discuss best practices with dermatologists and estheticians to keep clear skin while intermittently mentioning your product and how it fits in. For example, you can talk about how hyaluronic acid is an excellent skin cleaning ingredient and how that is the core of your skincare products.
This approach is a win-win situation for your brand and the professional, as it gives them great exposure in their field and establishes you as an authority. Shoppers can trust you because you’re interacting with a professional who crosschecks everything you mention. Where you can get them to endorse your product or speak about its benefits, it boosts the product’s credibility.
5. Create or Piggyback on an Ongoing Challenge
Challenges are much like trends; they are usually popular within a specific period and are typically started by celebrities or influencers. An example is the 75 days weight loss challenge that required participants to engage in various activities over 75 days to lose weight.
These challenges are ideal for product content marketing when they fall in your product category. For example, in the weight loss challenge, you could market your product as having the ideal requirements for a particular day’s activity. Suppose it’s drinking a gallon or two of water daily. You could potentially try to piggyback on this activity to sell more of your water bottles.
You can also start your challenge and incorporate your product use in one of the day’s activities. This requires that you’re already a brand authority or an influencer to be able to generate interest. If you’re just starting, discuss your challenge with influencers in the niche and leverage their reach to create the buzz required.
Summary—Video is the Way!
Most of the Amazon content marketing strategies discussed in this blog require some form of video content. This is mainly due to most social platforms turning to video content creation and consumers’ high video content consumption. Investing in video content for your Amazon product is therefore highly valuable.
Every video you create is a salesperson that works for you 24 hours a day, 7 days a week, with no holidays. You can use them on your social media platforms, blogs, and ad campaigns around the web. They are a highly compounding investment, regardless of how slow the results come. Don’t hesitate to create video content for your products.
And if you need help creating any video content, my team would love to help you. Visit emaamz.com to book a free call with us, and let’s discuss your product and creative video content ideas that can help you effectively market your products.
We are hopeful this blog was helpful to you. Thank you for reading.